Posts Tagged ‘kulcha shok muzik bookings venues touring’
Filling venues, touring & booking shows
Greetings music lovers
All bands, artists and players of instruments dream about playing big shows with big audiences and probably big pay checks. It doesn’t come easy.
In order to achieve this great feat it is a building process. It starts at home and then building from there. Create a want and a desire for your fans to come out. I suggest not to play too often even in your hometown. The less you play the more likely everyones going to come out and see your show. For instance, instead of playing every weekend or even every month play every 3 months at a bigger venue, charge a cover and get a local band or an out of town band that may want to swap gigs with you in their town to play. This helps build them and you guys look good by bringing a new, good band to town and at the same time you build on a new market. This way you play for times a year get paid well, play a bigger venue and build a relationship with another band.
Now that you have locked this down, it’s time to start building yourself in those other markets and call up on those bands you had play in your town. Use those gigs as a base to setting up a tour.
Here’s the real advice, with the tour and doing shows out of town. Start at smaller venues like 100-200 people maximum, especially if its a new market or even a market you have played and are building. My theory is, it’s better to pack out or sell out a small venue, then paly a big venue that looks empty. Perception, vibes and venue owners all play a role here.
It looks way better to have 100 people in a 50 people venue than 200 people in a 700 capacity venue. It builds vibes and it creates a bigger desire for those who couldn’t get in in to see you next time around. The venue owners will love to have you back and it creates that desire we spoke about earlier.
On top of that, it looks great for your resume & press releases. For example, Johnny Come Lately & his Tardiness band sell out their first East Coast US tour. Looks and sounds way better than playing to chairs at Madison Square Garden in New York City.
